GoPro - Wireless 2.0

Deliver a solution that makes onboarding and connecting to a GoPro camera a simple and reliable experience.

Role

Lead UX Designer

Output

Overall Flow, Prototypes

Duration

24 months

Hypothesis

Deliver a simple and reliable to connection to the GoPro camera to increase overall engagement with media and sharing while on-the-go.

Problem

Connecting to the GoPro camera is often met with challenges ranging from unreliable and buggy connectivity. Users find it difficult to setup and connect to their GoPro.

Guiding Principles

Delight the user
Minimize cognitive load and friction.

One and Done
Set up should be a one time process.

Offer the best experience on each platform
Deliver a simple and reliable experience on both iOS and Android.

The solution

Reduction in number of steps to put camera into pairing states

GoPro Hero3: 13 Steps - # of button presses as described in mobile app
GoPro Hero4: 4 Steps - 1 swipe + 3 taps as described in mobile app

Reduction in number of times user has to look between app & camera

GoPro Hero3: 5-7 times based on app instructions & entering pin
GoPro Hero4: 2 times - once to initially connect (steps on one screen) + one time to view/enter camera name/password

Reduce cognitive load on connection and app & camera management

Auto generated unique username & password; eliminates lost password and username; frustration and confusion
Connection user interface more easy to access and navigate through

Mobile App Animations (Created in Adobe After Effects)

User testing and feedback from MVP

7 participants - Ranging from 25-44 yrs old, 30 minute session.

Test protocol - Introduction, device orientation, first time pairing, evaluation, Q&A

Findings - Users only cared about technologies (Wi-Fi/Bluetooth) for troubleshooting purposes, addition of recovery states when users would get lost during onboarding.

Don Bambico

Case Studies

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